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Drew House, the fashion brand owned by Justin Bieber, has introduced a National Hockey League (NHL) All-Star jersey collection in collaboration with adidas. A spokesperson for adidas expressed, ‘This season, our partnership with the NHL and Drew House presents a distinctive opportunity to transcend conventional uniform design, seamlessly merging the realms of sport and youth culture.’ This collaboration signifies a unique intersection of fashion, sports, and youth culture, redefining the traditional approach to uniform design within the context of the NHL All-Star collection.
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