Emami, the makers of healthcare and personal products, have signed Bollywood actor Akshay Kumar as the new brand ambassador for their BoroPlus Ayurvedic antiseptic cream.
According to Akshay Kumar, the cream brand is anticipating a new chemistry with "Bollywood Ka All-Rounder" that will propel the brand forward.
Emami Director Priti Sureka remarked that actor Akshay Kumar is more than a successful actor; he also dutifully performs his responsibilities as son, husband, father, and citizen.
Commenting on the new partnership, Akshay Kumar remarked that brands stand for longevity because of the legacy that trust fosters. Emami and BoroPlus are strong because they trust the quality of their products for their long history.
"I feel very happy to be associated with a trusted brand like BoroPlus and become a part of the Emami family, which is a very popular household name in the world of personal care,” the actor said.
In the past, Emami has signed celebrities including Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Hrithik Roshan, Shahid Kapoor, Ayushmann Khurrana, Madhuri Dixit, Juhi Chawla, Katrina Kaif for product endorsements.