Posted by The Celebrity Group on Jan, 09 2023

Anushka Sharma for Myntra

Myntra launches new campaign with Anushka Sharma to promote its beauty and personal care space

Anushka Sharma for Myntra - Brand Ambassador - The Celebrity Group
Myntra has appointed Bollywood actress Anushka Sharma as its brand ambassador for the 'Beauty' category, and has released an enthralling ad film with the diva to promote its offering in the beauty and personal care space. Anushka Sharma's personality in the film builds relatability with customers while highlighting Myntra's broad beauty portfolio, which includes the leading brands and products in the space, catering to each individual's unique beauty needs.
Anushka Sharma is well-known in the Indian film industry for her beauty, grace, wit, and style. Anushka Sharma, a true inspiration to women across the country for the many hats she wears, is the natural choice to represent Myntra's growing beauty offerings due to her unique personality, relatability with the audience, and her existing association with Myntra in the fashion space.
The campaign's central concept, 'Find Your Own Beauty,' allows customers to arrive at their desired products by allowing them to choose from a range of 70000 beauty and personal care styles from over 1400 international, domestic, and direct-to-consumer brands on Myntra. Customers can choose products based on their skin tone, texture, type, and needs thanks to Myntra's technological innovations in this space, such as the skin analyzer, product finder, beauty profile, and virtual try-on, as well as curated selections by brands. Customers benefit from Myntra's two-day delivery feature, which covers a large portion of its portfolio, as well as the use of sustainable packaging for beauty and personal care products.
Speaking on the launch of the ad film, Sunder Balasubramanian, CMO, Myntra, said, “Beauty is a natural extension to fashion. As one of the leading fashion destinations of the country, now Myntra’s fast-growing beauty and personal care offerings bring together an extensive collection of international, domestic and D2C brands that cater to the needs and demands of every shopper. In addition, our services like the delivery speed proposition (M-Express) ensure that our customers have a superlative shopping experience. The new ad film with Anushka Sharma enhances Myntra’s position as India’s new beauty destination, while putting forth our wide set of offerings in an engaging manner. The film will create a strong recall about the wide range of beauty options available, to serve every customer’s unique needs. ”
On the launch of her new ad film with Myntra, Bollywood icon, Anushka Sharma, said, “Being an avid beauty enthusiast myself, representing Myntra Beauty was a no-brainer, as it’s a platform that offers products for everyone, regardless of the stage of a shopper’s beauty journey. I believe the ad-film will resonate well with consumers as it captures and delivers the message upfront in a very relatable manner. We had great fun shooting for the film and am eagerly waiting for the audience to watch it as well.”
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