To launch its new campaign 'Saw This, Made This', Bombay Sapphire has partnered with world-renowned film director and creative visionary Baz Luhrmann.
If creativity is cited as the world's second-most valuable skill, then as well as an improved psychological outlook, Luhrmann implores all creative souls to find creative inspiration, not only inside themselves, but in all corners of the world.
In his role as creative director of the campaign, Luhrmann said "I truly believe that everyone is inherently creative, no matter who you are, where you come from or what you do. You don't have to be labelled an artist to be considered a creative. If you just give yourself permission to see the world as a gallery of inspiration and reframe how you think about things, you'll unlock a part of yourself you didn't know existed. By partnering with Bombay Sapphire, I want to encourage people everywhere to think about how they can turn the ordinary into the extraordinary and share this inspiration to make the world a more creatively nurturing place."
A new campaign invites participants to share on social media anything they find that inspires them.
The campaign will feature before-and-after 'Saw This, Made This' videos and photos created by hundreds of artists and creators from various disciplines.
Everyone - from creative novices to creative leaders - is invited to join the movement.
Through never-before-seen footage from Baz Luhrmann's personal archive, he talks candidly about his life experience and describes his philosophy, inviting viewers to see the creativity in everyday life.
The #SawThisMadeThis submissions Baz Luhrmann finds most creatively inspiring will be shared on social media throughout the campaign.
Submissions will also be celebrated in an evolving online gallery at www.BombaySapphire.com/SawThisMadeThis.
It will culminate in an awe-inspiring showcase of creativity in 2023, in partnership with global arts organisations in London and New York, including the Design Museum in London, UK.
The Design Museum and other institutions around the world will host a global showcase of creative inspiration featuring @BombaySapphire #SawThisMadeThis creations.
Baz Luhrmann said: "With the support of Bombay Sapphire, we will celebrate the culmination of the #SawThisMadeThis campaign during World Creativity Day in April. There's no limit to what you can contribute to the initiative and I'm so excited to help inspire this next generation of creatives." Tim Marlow, Chief Executive and Director at the Design Museum said; "BOMBAY SAPPHIRE is shining a light on the role that art plays in helping us make sense of our place in the world and the latest 'Saw This, Made This' campaign aims to encourage people to reconnect with their creative side. From a 'Saw This Made This' cocktail to the incredible inspiration shared by artists around the world, we can all be creatively stirred and turn something seemingly ordinary into our own potential masterpiece."