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The first-ever BMW XM and jazz musician Chief Adjuah a.k.a. Christian Scott are the stars of the latest BMW M campaign.
One might draw parallels between artist Christian Scott, who resides in New Orleans, and the BMW XM in their aspirations of shaping the future through the influences of the past.
Christian Scott is a multi-instrumentalist who incorporates jazz, hardbop, fusion, post-rock, electronics, and hip-hop influences into his music. But that's not all, he also takes classical musical instruments further than they’ve ever been before.
As a result of his life story, he has already created several fantastic hybrid instruments, such as the Adjuah Trumpet and Adjuah Bow.
Cristian Scott himself provides the best headline for his impressive body of work: "As an artist, I always try to do things that haven't been done yet."
BMW XM: Fuel consumption in l/100km (combined): 1.6-1.5 (WLTP); Electric power consumption in kWh/100 km (combined): 30.1-28.9 (WLTP); CO2 emissions in g/km (combined): 36-33 (WLTP); Electric range in km: 82-88 (WLTP).