Reserved has unveiled its SS18 campaign "I LOVE YOU CINDY", a tribute to the inimitable supermodel, Cindy Crawford.
In a pastel-hued dreamscape, the Polish high-street giant transports us back to the decade of decadence - the 1980s, of course - with a brand campaign that sees ultimate '80s icon Cindy Crawford return to a time when everything was super-sized and brand-spanking new.
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In the brand campaign film, directed by Gordon von Steiner, Cindy Crawford dances energetically in a pink power suit in one scene, appears on the set of a retro soap opera alongside Stranger Things actor Dacre Montgomery, as well as Tish Graves and Eric Roberts in another, and is later driven in a monster pick-up truck by a surprise guestIn the SS18 film, Cindy sports a number of different looks from a pinstripe white suit to a colourful '80s-esque shell suit but her everyday uniform now, is a little more casual.
"I live in Malibu so most days find me in jeans, a T- shirt and a leather jacket," she explains. "I loved all the suits we wore for the commercial but I have to say the pink one was my favourite. I love the colour for spring and paired with flats made it look modern and perfect for dancing!"
Reserved may have landed in the UK scarcely six months ago but the high-street newcomer has already made a huge impact with a string of campaigns featuring a stellar cast including Kate Moss, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena and Irina Shayk.
"What Reserved have done with their campaigns has been really smart," Cindy asserts. "I loved Kate [Moss]'s really timeless visual, and then the incredibly current campaign at Christmas with Adwoa, Jourdan and Irina... I'm happy to be added to this line-up with something that feels nostalgic but is also surprising. I think the brand is keeping people on their toes."