Posted by Paul Grimwood on Sep, 08 2017

Cole Haan Launches Fall 2017 Campaign with Karlie Kloss

Footwear label, Cole Haan has launched its Fall 2017 campaign, which features models, Karlie Kloss and Christy Turlington Burns.

Karlie Kloss for Cole Haan Karlie Kloss and Christy Turlington Burns are featured in the new Cole Haan fashion campaign, 'Extraordinary Women, Extraordinary Stories', a photo series by Cass Bird that portrays the celebrity models duo through a relaxed lens—one that speaks to their intimacy with each other rather than their career status and fame. RELATED: TK Maxx Launches Celebrity-Led Brand Campaign Along with the jewel-toned velvet shoes and Italian-leather bags from the fashion brand's fall 2017 collection, Kloss and Turlington-Burns are shot wearing sleek, sophisticated outerwear, and different textures mixed together in some very pinnable autumnal looks. David Maddocks, Chief Marketing Officer and General Manager of Business Development at Cole Haan comments, "Cole Haan is a rare leader among fashion and lifestyle companies in that we continuously seek to invent or reinvent footwear and accessories through beautiful design, research-based engineering, and with a thoughtful eye to style. For the launch of Cole Haan Collection and the release of the newest silhouettes in our Grand Series of products, we sought two equally rare individuals. What makes Karlie and Christy beautiful isn’t what they project on camera; it’s what they choose to do off camera. Living extraordinary lives filled with purpose is something everyone can aspire to have in common with them." This idea of 'extraordinary women' extends beyond the models in front of the camera: Cole Haan tapped an equally impressive cast of female creatives to work on the campaign, including Bird and stylist Karla Welch. "I think the clothes reflect an effortlessness that comes from being a confident woman," Welch says of the styling direction of this shoot. "Timeless and elegant." In terms of the process of picking out the clothing to reflect personality rather than product, Welch explains they prioritized pieces that "made them feel good—of course, there are guidelines from a brand perspective, going into any shoot, but we wanted the clothes to reflect the women."