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Drake's NOCTA x Nike (NYSE:NKE +1.29%) Hot Step Air Terra "Champagne" and "Purple" have already been seen once. The tonal "Purple" take, which debuted on Drake's Instagram last month, is characterized by a strong purple tone that is offset by understated white components.
The NOCTA x Nike Hot Step Air Terra "Champagne" features quality white leather uppers that are cushioned and perforated, drawing inspiration from the Canadian artist's pseudonym "Champagne Papi." Matching laces and mesh tongues, contrasting black sockliners, and metallic gold accents are all used as details. Air-assisted carved matching midsoles and ice transparent blue treaded rubber outsoles elevate the sneaker.
Now anticipated releases for Drake's NOCTA x Nike Hot Step Air Terra "Champagne" and "Purple" include some time next year.
Did you know that having a brand partnership boosts your brand awareness and sales up to THREE times more than a similar advertising campaign without?