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Prada's Lunar New Year 2023 campaign, Memories of Beauty, celebrates happy moments and memories associated with the event. The advertisements feature actress Chun Xia and top Chinese model and actress Du Juan as tributes to the Year of the Rabbit.
The images of Du Juan and Chun Xia, shot by Nick Yang, feature studio portraits against white backdrops. For the Lunar New Year, Prada highlights the Moon bag, sleek sunglasses, branded shirts, and long skirts. The Moon bag is a contemporary reimagining of a 2000s silhouette with a grommet, a large buckle, and the iconic triangle logo in a harmonious silhouette.
Photographer Nick Yang is well-known for his poetic work, which combines images from the past and the present.