Cartier’s newest brand ambassador is YouTuber Emma Chamberlain.
During the Met Gala, the YouTube star conducted interviews on the red carpet on behalf of the fine jeweler.
Emma Chamberlain donned a vintage tiara from Cartier, diamond choker, rings and earrings at the Met Gala, among other ensembles.
“Emma’s creative spirit and diverse set of talents are a welcome addition to the maison,” said Mercedes Abramo, president and chief executive officer of Cartier North America. “As a California native, we’re excited to see Emma’s bold fearless approach to style translated into her new role as a Cartier ambassador.”This is Chamberlain’s first partnership with a luxury fashion brand; she’s previously worked with several other brands while also achieving great success on YouTube.
Over the years, Chamberlain has been a spokesman for Louis Vuitton for design-related content for the house’s fashion shows and in promotions for the retailer PacSun.
She is also the creative director of Bad Habit, a skin care brand created by Forma Brands, the brand incubator behind Morphe, Jaclyn Hill Cosmetics, R.E.M. Beauty, etc.