Fearne Cotton has announced a partnership with the Wella Company's new eco-ethical, vegan and cruelty-free brand, weDo/, supporting its ethos to 'help people transition to a happier and more sustainable lifestyle, for a more beautiful self and a more beautiful planet'.
Made up of 17 products, the weDo/ line is set to feature 4 multi-purpose hybrid products for hair and body, including the No Plastic Shampoo (made from 95% natural origin ingredients and lasts for up to 80 washes), Natural Oil (hair and body elixir), Moisturising Cream (for both hair and hands), Spread Happiness Hair Mist (scented) and a nourishing Rich & Repair Mask (for coarse or very damaged hair).
The brand will sponsor Cotton's Happy Place Podcast through the deal, and she posted on social media 'I’m forever conscious of our impact on the environment and how we can make small but impactful, meaningful changes... and so these guys feel so right for us... It’s a joy and relief to see a shampoo not in a bottle, and in their shampoo bars (my favourite) you get up to 80 washes (my going rate at the moment is twice a week so I’m going to have this one forever 😂) and with no hairdressers open we need all the help we can get, so thanks weDo/!'.
As a leading broadcaster, author, podcaster, mum, and advocate of healthy and sustainable living, Fearne’s personal lifestyle vision compliments weDo’s brand ethos - helping people transition to a happier and more sustainable lifestyle, for a more beautiful self and a more beautiful planet.