Argentinian model and Instagram sensation Georgina Rodríguez has joined forces with GUESS once again, this time as the face of the brand's spring/summer 2024 campaign. Rodríguez expressed her excitement, stating, 'It's a real honor to be invited back to work on the new GUESS campaign. I love the brand's collections: they're so iconic and feminine, and it was so exciting to do a shoot in such a beautiful location in such gorgeous clothes; it made me feel so empowered.' This collaboration showcases GUESS's timeless style and Rodríguez's captivating presence, creating an inspiring fusion of fashion and empowerment.