Posted by Paul Grimwood on Nov, 22 2017

GUESS Taps Jennifer Lopez for New Brand Campaign

Jennifer Lopez is the star of the GUESS Jeans spring 2018 fashion campaign.

Jennifer Lopez for GUESS It has just been announced that Jennifer Lopez will star as the face of the GUESS Jeans Spring 2018 line. The advert draws inspiration from the singer's life on stage and in film. RELATED: Saks Fifth Avenue Launches Campaign with Jennifer Lopez Paul Marciano, Co-Founder of GUESS, comments, "Jennifer Lopez is a GUESS Girl's dream! She is an accomplished artist, she is iconic and sensual. Jennifer's impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new GUESS Girl and at the same time Femme Fatale of Marciano." "When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager," said Jennifer Lopez. "When I look back at early GUESS campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for GUESS’ Spring 2018 campaign." Jennifer Lopez this month wore a GUESS crop-top in the video for her song ‘Amor, Amor, Amor’ with reggaeton artist Wisin of Wisin & Yandel. The artist serves as the GUESS face, following singer Camila Cabello and model Hailey Baldwin. Other famous faces featured in past GUESS campaigns include supermodel Claudia Schiffer, Anna Nicole Smith and Kate Upton.