Posted by The Celebrity Group on Jan, 15 2023

H.E.R. collaborates with Fender


H.E.R. collaborates with Fender - Brand Ambassador - The Celebrity Group   Fender has released the new H.E.R. Signature Stratocaster in collaboration with the Grammy-winning R&B singer-songwriter, making her the first black female artist to release a Fender artist Signature guitar.   H.E.R. has long used Fender guitars to achieve her signature sound on projects like her self-titled debut album H.E.R., which was certified Platinum by the RIAA this year.   The all-new H.E.R. Signature Stratocaster has been designed to the artist's specifications, with a distinct look and tone; it features Fender Vintage Noiseless pickups, a 1-ply anodized aluminum pickguard, and an alder body finished in Chrome Glow - inspired by the singer-favorite songwriter's nail polish color.   Some of H.E.R's biggest hit songs will be added to Fender Play, the complete online learning app for guitar, bass, and ukulele, to coincide with the launch of her signature guitar. When those songs are added to Fender Play later this year, fans all over the world will be able to learn her songs while playing their own H.E.R. Stratocaster.   “Fender was the reason I began playing guitar,” said H.E.R. “My father taught me how to play my first blues scale on a mini black-and-white Strat, so it’s absolutely surreal I have partnered with Fender to design my own Signature Stratocaster.   "As an artist, I find that my most personal thoughts make the most relatable music. By designing a Stratocaster with a colour, shape and sound that is one-hundred-percent my own, my hope is that other young women and players from all backgrounds feel inspired to pick up this guitar, tap into their thoughts and create amazing music.”   “This is the culmination of a years-long relationship between Fender and H.E.R., and a testament to everything she has done to inspire a new generation of players,” adds Justin Norvell, EVP Fender products.   “This guitar was in the works alongside the custom clear acrylic Strat we made for H.E.R.’s 2019 Grammy performance and the all-black Strat for her 2020 Pepsi Big Game commercial. This is a guitar that’s just as eye-catching as those iconic pieces and finally accessible to everyone.   "Players that are drawn in by the unique look of the guitar are going to be rewarded with a neck, pickups and bridge that have stood the test of time and are up to H.E.R.’s high standards for recording and touring.”   This is the latest installment in H.E.R. and Fender's long-running collaboration. Stratocaster guitars have played a role in several of the artist's breakthrough moments, including a performance of Hard Place at the 2019 Grammy Awards with a clear acrylic Stratocaster and a custom black Stratocaster in a Big Game Pepsi commercial with Missy Elliot in 2020.   “We are honoured that H.E.R. has chosen to work with Fender on her debut artist signature model,” said Evan Jones, CMO, Fender.   “She is an incredible, Grammy Award-winning artist whose future in the music industry is bright, and we are proud of the authentic relationship we have built with H.E.R. over these last several years.   “As we look to the future of guitar, we believe it’s our responsibility to support the increasing diversity and adoption of the instrument across all genres, and it’s also our belief that investing in more signature projects and collaborations with more black, Latinx and female artists is an important next step toward expanding the cultural relevance of guitar and the Fender brand.”   “It’s important for young aspiring players to see themselves in the heroes they look up to, and we know who we amplify with our brand can help make that impact,” he added.   The H.E.R. Signature Stratocaster is made of alder and has a traditional tonewood finish in a new iridescent color. The one-piece maple neck with a 9.5in radius produces classic Fender tone. The model also has a mid-'60s 'C' neck maple shape, similar to Stratocasters from the era.   The Fender Vintage Noiseless pickups produce a clear and articulate tone with no 60-cycle hum and a six-screw, while the Fender Synchronised Bridge provides smooth vibrato in the vintage style. A personalized neck plate engraved with H.E.R. artwork completes the look.  
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