As part of its £10m brand refresh and marketing campaign, Foxy Bingo has unveiled Heather Graham as its new celebrity face.
Heather will appear in a new Foxy Bingo TV commercial that airs on March 9 during the break in Emmerdale. The ad will mark the first in a series of six tongue-in-cheek commercials.As part of the Foxy brand repositioning, parent company GVC Holdings plc has announced an end to its long-running sponsorship of The Jeremy Kyle Show, which began back in February 2008.
RELATED: Margot Robbie Is The Face Of Nissan Electric CarsThe first ad in the series features Heather perfecting her northern accent and offering the director suggestions for character development.Heather Graham comments, "I love comedy and I love British wit. When they told me I would get to play Foxy, I loved the idea and thought it was hilarious. I especially loved wearing the tail. I wish I could have kept the tail! I've never gotten to play a man or a fox so it was a big challenge."Adele Lawton, GVC’s group head of bingo, commented, “Our partnership with Heather Graham is the largest phase of a £10m brand re-vamp and marketing campaign which will bring Foxy to a new generation of players.“Heather is the embodiment of our mantra: ‘Random. Fun.’ and today’s announcement marks a new era for Foxy Bingo and Casino.”Graham will represent Foxy Bingo and Casino through to 2018 as part of a £10m brand refresh and celebrity marketing campaign.Save