Jennifer Lopez, Zoey Deutch, Chan-young Yoon and Jennifer Lopez star in Coach's new "Feel Wonderful" campaign, which is preparing for the holiday season.
Jennifer Lopez, the newest member of the brand's group of brand ambassadors, can be seen enjoying winter-weather activities and carefree activities while wearing a parka that shows off the logo, Coach logo-decorated socks, and winter boots.
The keys to the new holiday campaign are a new Heart tote bag and Tabby and Studio messenger bags.
Meanwhile, Zoey Deutch wears Coach's winter moon boots, loafers, and teddy coat in the Christmas-themed ads.
Shot and directed by Anton Gottlob, the Feel Wonderful campaign captures the joy, warmth and childlike sense of wonder associated with the holiday season.
Coach has also launched its first virtual shopping destination powered by experiential e-commerce platform Obsess.
Through the virtual stop, guests can explore themed rooms, shop the holiday collection, and play a game with Rexy, the house's mascot, to unlock special prizes.
Livestream videos will also be available for visitors to shop.
As a means of promoting their recent holiday campaign, the online store will highlight an appropriate selection of party bags and new gifting options as well as a small assortment of specifically designated Rexy-themed gifts.