Lily James for Charlotte Tilbury

Lily James' year to shine was literally 2022. Following several iconic acting roles (including her lead role as Pamela Anderson in Pam & Tommy) and a slew of award nominations, the actor has been named the new face of Charlotte Tilbury. Lily James will front the first-ever campaign for Charlotte's Magic Cream, one of the makeup legend's best-selling products, according to a statement from the wildly popular beauty brand.

 

 

“It’s a dream come true to be joining Charlotte Tilbury as her new beauty muse! Charlotte is a legendary makeup artist and I had so much fun shooting her Magic Cream campaign, and learning about the science behind the magic! Ever since Charlotte gave me a pot of her iconic Magic Cream, I have been obsessed – I can’t live without it!” an excited Lily James said in the statement released to press.

 

 

She continued, “I’m always on the go and when I have hectic days on set wearing heavy makeup and not getting much sleep, my skin really suffers. Being on camera is a huge part of my job and I have to look and feel my best. Charlotte’s Magic Cream is the only moisturiser I can rely on to keep my skin feeling hydrated, plump and smooth – it gives me instant results and that famous red-carpet ready glow!”

 

The brand debuted Lily James as the face of the cult cream on its new dedicated skincare Instagram account, which aims to highlight Charlotte Tilbury's expanding range of science-led skincare products.

 

 In a post announcing James’ appointment, founder Tilbury wrote, “Lily is an incredibly talented actress, a dear friend and SO much fun to work with! She understands the power of great skincare and makeup – that’s why she is the perfect MAGICAL BEAUTY ICON for my ICONIC MAGIC CREAM. Lily LOVES how Magic Cream PLUMPS, SMOOTHS, HYDRATES and makes her skin GLOW after long days on set! She CANNOT LIVE WITHOUT IT!”

 

 

James has collaborated with the brand on a number of recent red carpet appearances, including her bronzed Emmys look and a memorable "mermaid shimmery" look for this year's Met Gala. James' skin was prepped for each appearance with Charlotte's Magic Cream, which is famous for transforming dull, dehydrated skin into glowing skin in just 28 minutes, as well as the new Beautiful Skin Radiant Concealer ($49) to lift and sculpt the face.

 

Did you know that having a brand partnership boosts your brand awareness and sales up to THREE times more than a similar advertising campaign without? 

 

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Our team has more than 30 years’ experience as a celebrity broker, and when we talk, celebrities listen.  If you would like to partner with this celebrity for a brand endorsement, contact us today.

 

The Celebrity did not broker this brand partnership, but for any enquiries regarding a brand partnership with a celebrity contact The Celebrity Group:  

 

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