Posted by The Celebrity Group on Oct, 20 2022

Luke Bryan for Jockey

Luke Bryan collaborates with Jockey 

Luke Bryan - Brand Ambassador - The Celebrity Group

Luke Bryan partners up with Jockey International, Inc. once again, launching their latest line Jockey Outdoors.

A new collection from Jockey draws from the brand's 146-year history of clothing base-layers and brings these specialty pieces outside with these distinctive elements, and includes: a long sleeve woven, corduroy and flannel shirts and shackets, a long-sleeve performance fishing shirt with vertical ventilation, rod holder tab on the left chest and a hidden soft microfiber cloth for easy sunglass cleaning, long-sleeve henleys and crews, graphic tees, and convertible, utility, and flannel-lined pants. 

“When my friends at Jockey first brought this up it was an easy yes for me,” Luke Bryan said in a recent statement. “One, they are just a wonderful company with values that align with mine, and two, I have always been an advocate for the love of outdoors, so it was a no-brainer. Once I got my hands on the product and felt the quality, I became even more fired up for this to show up in the stores.”

To continue the work of founder Reverend Samuel T. Cooper, Jockey has strived to perfect its base layers since 1976.

Mark Fedyk, president and COO of Jockey, said the "Country On" singer Luke Bryan was the perfect fit to represent the brand's new products.

Did you know that having a brand partnership boosts your brand awareness and sales up to THREE times more than a similar advertising campaign without? 
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