Posted by Paul Grimwood on Dec, 07 2017

Matt Edmondson Partners with Virgin Trains

Virgin Trains have teamed up with Matt Edmondson and has found that there is a clear divide between people in Britain when it comes to getting into the Christmas spirit.

Matt Edmondson for Virgin Trains New social media analysis by Virgin Trains of over 500,000 Christmas-related tweets has found that 1 in 5 people confess to hating the festive season. To call out scrooges and spread some festive cheer, the company has enlisted the help of radio presenter Matt Edmondson. RELATED: Donna Air Helps Launch Virgin Trains’ Partnership With Seatfrog Social Media analysis showed that 81% of us love the festive season, where 19% (or 1 in 5) find the Christmas tweets negative and can’t wait for it to be over! The study by Virgin Trains analysed over 500,000 Christmas related tweets to create a comprehensive view of our feelings towards the festive season. TV presenter Matt Edmondson said, "Much like my family’s attitude to cracking out the board games on Boxing Day, us Brits are a divided bunch when it comes to getting into the Christmas spirit. From moaning about merry carol singers and bright festive lights to dreading Michael Bublé’s latest offering (for the record, I’m team Bublé all the way), there really are some scroogey tweets going around. I have my grumpy moments too (no, I don’t want to sample your sprouts, even if you’ve used Nigella’s recipe), but it’s easy to forget that this is the time of year to celebrate with loved ones and put our differences aside – even serious ones like Brussel sprout preferences. Amongst all the madness, it’s been good to see the funny side with Virgin Trains, as we welcome in the silly season (warts and all) and spread some cheer this Christmas."