Freixenet has announced Nicola Roberts as the face of Freixenet Prosecco.
Nicola Roberts has become the newest face and celebrity ambassador of Freixenet Prosecco.The singer/songwriter has collaborated with the brand to show how to add a sense of style and celebration, in a variety of looks that go from day to night.RELATED: Kimberley Walsh Stars in New British Airways Campaign
Nicola Roberts comments, "I chose to collaborate with Freixenet for the launch of its Prosecco as the brand ethos is something that really resonates with me. Prosecco is my favourite sparkling wine and it's fantastic to be able to enjoy this particularly premium bottle. Whether I've got the girls round for a Saturday night takeaway or I'm popping fizz at a party, I live for those special everyday moments."Liza Madrigal, UK Marketing Director at Freixenet, said, "We are really excited to have partnered with Nicola to launch our new premium Prosecco, as she is perfectly placed to communicate the product’s USPs of style and celebration. Our target audience really connects with Nicola, and this will help us to position Freixenet’s Prosecco as the preferred choice for all occasions. We’re hugely proud of this superior quality wine, which has been developed with over 150 years of sparkling winemaking expertise and is designed to appeal to the fresh and light style that UK consumers have been proven to enjoy."