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Peter Andre, a singer and TV personality, has pledged to eat only plants during Veganuary.
The star of Mysterious Girl has teamed up with Beyond Meat to promote the 31-day challenge and help reduce his environmental impact.
In a clip shared on Instagram, Peter Andre said: “I’m teaming up with the wonderful guys from Beyond Meat for Veganuary to help everyone take their first steps in going plant-based.”
Peter Andre also posted a video recipe for spaghetti bolognese made with Beyond Meat's plant-based meat, which he claims cooks and tastes the same as animal meat.