Posted by The Celebrity Group on Nov, 23 2023

Rihanna collaborates with PUMA

Rihanna has unveiled the launch of her second Fenty x PUMA collection, featuring a reinvention of the classic Creeper trainer. The Barbadian singer/songwriter expressed her excitement about the new release, particularly highlighting the updated Creeper Phatty design. "We took our OG Creeper and made it bigger and badder. When designing the Creeper Phatty, we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so its return had to be bigger," commented Rihanna. This collection not only reflects her innovative approach to fashion but also brings a fresh perspective to the beloved Creeper trainer silhouette. Fashion enthusiasts can anticipate a bold and stylish evolution in this collaboration between Rihanna and PUMA. Did you know that having a brand partnership boosts your brand awareness and sales up to THREE times more than a similar advertising campaign without?

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