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Dove has a partnership with South African rugby captain Siya Kolisi. Beauty product companies don't have to work as hard these days to persuade men to care for themselves, because skincare is about more than just looking and feeling good. Skin that is properly nourished and protected is less likely to succumb to the harsh African sun and begin the path to skin cancer.
However, having a man-mountain like Springbok captain Siya Kolisi to deliver the message helps the brand and the entire concept of male skincare.
That is what he does for Dove skincare products. The message is that whether on the rugby field or playing with the kids at home, your skin takes a beating (and no one can deny that Siya puts his body on the line for the national team).
The commercial, which was originally intended to air across a number of countries during the Six Nations tournament earlier this year, is now airing again ahead of our Rugby Championship match against the Wallabies.
The timing is ideal. The message is clear. And Siya Kolisi is a fantastic brand ambassador.