British singer/songwriter Sophie Ellis-Bextor is featured in McCain's latest campaign, promoting the brand's new 'baby Hasselback' potatoes. Ellis-Bextor expressed her happiness about teaming up with McCain to celebrate the launch of these delicious new potatoes. She also highlighted the significance of the campaign by mentioning McCain's research findings, which indicate a desire for more culinary inspiration in the kitchen. "I’m very happy to be teaming up with McCain this week to celebrate the arrival of their delicious new Baby Hasselbacks! Their research has shown that 60% of people are eating exactly the same dinner up to four times a week, whilst more than half the nation is crying out for inspiration in the kitchen," commented Sophie Ellis-Bextor. This collaboration aims to bring attention to McCain's innovative potato product and inspire people to add variety to their meals. Did you know that having a brand partnership boosts your brand awareness and sales up to THREE times more than a similar advertising campaign without?