Posted by Paul Grimwood on Jan, 11 2021

Tommy Fleetwood for TAG Heuer

British golfer Tommy Fleetwood has been announced as a brand ambassador for TAG Heuer, promoting its Connected Golf Edition smartwatch.

Tommy Fleetwood for TAG Heuer

TAG Heuer has announced the signing of Tommy Fleetwood as a brand ambassador who will represent the TAG Heuer Connected Golf Edition.

As the face of the TAG Heuer Connected watch Golf edition, Fleetwood, 29, will represent the luxury smartwatch on both the PGA Tour and European Tour.

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The Englishman will be working closely with the TAG Heuer Connected team’s software engineers in Paris and lending his professional expertise to further develop the already best-in-class TAG Heuer Golf app and enhance the overall player experience of the app.

The five-time European Tour winner will also lend his professional expertise to further develop and enhance the TAG Heuer Golf app, and commented, "I’m thrilled to be joining the TAG Heuer family and very proud to have been chosen as the ambassador of the TAG Heuer Connected watch and golf app. This timepiece is both technologically impressive with its advanced easy-to-use features and a true style statement that will stand out on and off the course."

Fleetwood claimed his first European Tour title in 2013 at the Johnnie Walker Championship at Gleneagles, and finished in the top 50 on the Race to Dubai for four consecutive seasons before landing his second title at the Abu Dhabi HSBC Championship in 2017.

That proved to be a breakthrough season, as Fleetwood also won the prestigious French Open title and joined golf’s elite by ascending to the top ten on the Official World Golf Ranking and finishing the year as Europe’s Number One player.