Posted by Paul Grimwood on Aug, 15 2017

Usher Joins Start-Up Tech Firm MSM as Brand Ambassador

Grammy winner Usher joins Sydney-based tech start-up firm MSM as brand ambassador for its Megastar competition.

Usher for MSM ASX-listed Sydney tech start-up MSM has landed eight-time Grammy winner Usher as its chief creative director, with the rock and pop star set to also serve as headline judge, mentor and brand ambassador for the firm’s Megastar competition. MSM managing director Dion Sullivan said Usher’s background having sold over 65 million albums worldwide and and mentored Justin Bieber - launching him to stardom - made him ideally suited as Megastar’s celebrity ambassador to guide contestants through the competition. RELATED: Craig David Announces Fashion Capsule Collection For Selfridges Megastar is an app-based talent competition worth one million US dollars and has already launched in the UK, South Africa, New Zealand and Canada with launches slated for the US and Australia this week. Performers compete in any category, for a prize pool of one million US dollars, a role in a film produced by executive producer John Baldecchi, and a variety of cash prizes. "Megastar is unlike any talent competition out there," Usher said. "It spotlights the power of emerging global talent and turns seemingly unattainable dreams into reality. I’m thrilled to be a part of this creative, next generation online competition." Mr Sullivan said Usher’s engagement is for an initial term ending 60 days following the finale of the first Megastar competition in 2017, with the consideration payable to Usher comprised of staggered cash payments, performance rights and royalties. "We are absolutely delighted to have Usher invested in both the product and the outcome of Megastar,” Mr Sullivan said. “His career spans over 24 years already and he has inspires so many artists." MSM also announced it had raised $10.5m ahead of its global launch, with the funds going towards marketing, production and judges for the competition.