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On January 10, the Italian luxury brand Prada unveiled its Spring Summer 2023 campaign. The project, which stars Vincent Cassel, Jaehyun, Louis Partridge, Hunter Schafer, and Letitia Wright, brings together Prada's latest womenswear and menswear collections.
Prada's SS23 campaign, shot by renowned fashion photographer David Sims, explores fragments of stories that unfold in the same universe as Nicolas Winding Refn's Touch of Crude — the short film originally created for Prada's SS23 womenswear runway. The campaign, which combines cinematographic elements and references, is an ode to old Hollywood and European films, with nods to a "abstract narrative" that connects all characters enigmatically.
The campaign features ambassadors and friends of the house who are well-known for their acting abilities, in a signature Prada move. Louis Partridge (Enola Holmes), Hunter Schafer (Euphoria), and Letitia Wright (Black Panther) will appear alongside French icon Vincent Cassel and K-pop star Jaehyun, who will front his first international Prada campaign. The cast, dressed in looks from "Prada Choices" and "Domestic Voyeurism," provides a preview of the trends that will dominate the Spring Summer season.