Posted by Paul Grimwood on Oct, 10 2017

Yves Saint Laurent Names Adam Levine as Digital Ambassador For Fragrance

Adam Levine has been named Digital Ambassador for Yves Saint Laurent's new fragrance.

Adam Levine for Yves Saint Laurent One of the world’s biggest beauty brands has teamed up with musician Adam Levine joining forces with Yves Saint Laurent as their new fragrance ambassador. Adam will bring his infectious enthusiasm and substantial following (he currently has ten million Instagram followers) to the project, matching the creativity and innovation imbued into the Y fragrance. RELATED: Robert Pattinson Fronts Dior Homme’s Spring 2018 Campaign Y. Alexandre Choueiri, President, International Designer Collections, L'Oréal USA, comments, 'Adam Levine is the perfect fit for the brand and what our new fragrance Y represents. A star of the music world, a familiar face on our screens, a true talent, he brings a new dimension to YSL Beauty.' "I’m psyched to be collaborating with YSL Beauty, a brand which has always appealed to me for its standout style and groundbreaking imagery," Adam said. "As a musician, I relate to the raw passion and strong sense of individuality of YSL, and being a part of the story of Y is exciting to me – it is not the story of one man, but of a whole creative generation. I’m excited to develop our relationship and see where it will lead." Adam Levine is an iconic recording artist, actor and currently a judge on The Voice, and is sure to bring his charisma and inimitable presence to the pursuit of propelling the brand ever-forward.