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Hunter's Premium Cider, best known for revitalizing youth culture, has named Blxckie, aka Somnyama, as its new brand ambassador. Since 2020, the Durban-born and raised rapper has dominated the music scene and was recently named the hottest MC of the year in 2022. He is currently one of South Africa's most awarded artists, making him one of the most in-demand artists in the entertainment industry.
Blxckie, with such a powerful voice in the consumer and music spaces, contributes to the brand's plans to create an inclusive and well-represented voice in youth culture.
"We’ve already collaborated on some pretty cool initiatives throughout the year, but the partnership is now finally official,” says Saarah Joubert, brand manager at Hunter’s Cider. Hunter’s is a brand with a key focus on youth culture and creative expression, with music taking centre stage.