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Valentino has named Suga as its newest brand ambassador.
The popular member of the pop boy band BTS has joined the company's ambassadors known as Di.Vas, which stands for Different Values.
Creative director Pierpaolo Piccioli defined Suga as “a multifaceted artist; he is an interpreter and uses his talent and his work to express himself with energy and authenticity. He perfectly embodies everything that DI.VA.s testimonials stand for: diversity, inclusivity, creativity and passion.”
For his part, Suga said “all individuals have different dreams and values.” He said Valentino and Piccioli “have been supportive of diversity which is something that I also believe in.”
The artist will also be the face of the Maison Valentino Essentials campaign, which will focus on the brand's menswear staples.