Skechers launches K-Pop idol Cha Eun-Woo as new regional brand ambassador
Skechers, The Comfort Technology CompanyTM and global leader in lifestyle and performance footwear, has named Cha Eun-woo as its regional brand ambassador. Skechers' partnership includes seven key Asia-Pacific markets: Singapore, Hong Kong, Macau, Malaysia, the Philippines, Thailand, and Vietnam.
“I am honoured and delighted to be named the new Skechers regional brand ambassador. Shoes are an important part of my life, not only as a fashion statement, but also because I enjoy dancing and working out. Skechers’ innovative and versatile designs are comfortable and reflect my true style. I can’t wait to share my favorite Skechers looks with everyone, and I hope you enjoy them as much as I do!” said Cha Eun-woo, the celebrated K-pop star and actor.
“Skechers believes in investing in our business to reach new consumers, maximize our business and further establish the brand as a leader in comfort technology footwear. Having the well-known and much-liked Cha Eun-Woo as our brand ambassador across many of our key Asian markets is a testament to our belief in on-going growth opportunities in this region,” said David Weinberg, Chief Operating Officer of Skechers.
“With K-Pop fever in the Philippines showing no signs of abating, we are excited to have Cha Eun-Woo as Skechers’ regional brand ambassador. We are confident that this strategic partnership with one of Korea’s top stars will resonate successfully with the Filipino consumers who also have a long history of affinity for Skechers. We are looking forward to Cha Eun-Woo being featured in our advertising materials, social media channels and retail windows,” said Suzette Pasustento, Country Manager of Skechers USA Philippines.
Cha Eun-Woo will appear in several marketing campaigns as part of the partnership, including Skechers Hands Free Slip-insTM, Skechers Sport® Court, Skechers Foamies®, Skechers Workout WalkerTM, and Skechers Apparel (Lifestyle & Performance). Skechers is available in the Philippines at four stores in Metro Manila and six total retail locations across the country, as well as at key retailers.
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