On her daily talk show, The Drew Barrymore Show, Drew Barrymore debuted a new global brand campaign for Pluto TV, a free streaming television platform.
Three distinctive commercial spots from the new "Stream Now. Pay Never" campaign promote the streaming service's obligation-free access to programs and entertainment. Beginning on December 16 in the US and Canada, the video ads will air in a few more Pluto TV worldwide markets until the first few months of 2023.
Drew Barrymore debuted the ad on her talk program on December 15 to launch the imaginative campaign.
“We’re thrilled to introduce our new ‘Stream Now. Pay Never’ campaign which perfectly encapsulates Pluto TV’s core value proposition to audiences everywhere,” said Tom Ryan, CEO of Paramount Streaming and Co-Founder of Pluto TV. “No one is better suited to represent the playful and spirited vibe of Pluto TV than Drew Barrymore. A global icon with enormous talent and heart to match, Drew captures the essence of Pluto TV with her wit and charm in this new campaign.”
“Pluto TV is at the forefront of this transformational moment in media and how people consume it and it’s so exciting to be a part of it,” added Barrymore. “The fact that the service is completely free, with no strings attached really drew me to be a part of this campaign. I can turn on Pluto TV and be immediately drawn into my favourite series and movies across any decade and genre. It’s like the slot machine of programming, anything and everything you want.”
In collaboration with Known and O Positive Films, Paramount Streaming created the creative campaign.