Emily Ratajkowski Joins Viktor&Rolf as Face of New Flowerbomb Campaign
Emily Ratajkowski is a unique kind of famous person. She is well renowned for her high-profile modeling profession and is also well-known in more specialized circles for her writing and podcasting endeavours.
The New York Times bestselling author, actor, model, activist, and businesswoman Emily Ratajkowski will begin serving as the face of the new FLOWERBOMB campaign on January 20, 2023, according to a statement released by Viktor & Rolf today, January 18, 2023.
Emma Ratajkowski is a woman who is both strong and empowered, utilizing her platform to encourage a broader understanding of the changing face of femininity. She has a close relationship with a generation of active women and audiences who identify as female. Ratajkowski owns her own femininity, sexuality, and sensuality without restraint or remorse, refocusing the masculine gaze and reshaping it for the woman who possesses it.
FLOWERBOMB, which was introduced 18 years ago, has remained in the top 10 US women's fragrances and the top 15 UK women's fragrances since its introduction in 2005. The scent is solely responsible for the disruption of the perfume industry, setting the bar for flowery gourmand scents and ushering in a new era of fragrance femininity.
"So much of what represents femininity is delicate. I like that FLOWERBOMBis about strength as much as it is about femininity." - Emily Ratajkowski, Model, Author and Activist
"We have admired Emily Ratajkowski for a long time and we're happy to welcome her to the Viktor&Rolf family. As her work clearly testifies, Emily is a multifaceted talent. Her wide range of qualities and talents make her into the perfect embodiment of FLOWERBOMB." - Viktor Horsting & Rolf Snoeren, founders and artistic directors of Viktor&Rolf
"As an author, activist, actress and entrepreneur, Emily Ratajkowski broke the model mold to express every facet of her nature. She expresses a new type of femininity, one that tempers sensitivity with strength, perfectly embodying the FLOWERBOMBethos." - Sandrine Groslier, Luxe Fragrance Brands President, L'Oréal
In her first collaboration with the company, Ratajkowski stars in the video short for the scent, which was created by filmmakers Torso Solutions and features beautifully directed and photographed stills by photographers Inez & Vinoodh. In it, Ratajkowski examines the remarkable power of transformation taken to its logical conclusion. Through a glitchy explosion of flowers and a proclamation to "Unleash your fem-power," a tale of metamorphosis unfolds.
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