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Gigi Hadid appears alongside Matteo Berrettini and Naomi Campbell in Hugo Boss' latest celebrity-packed fashion campaign for the '#BeYourOwnBOSS' advertisement. Hadid is well-known for being the face of major corporations.
Hugo Boss, the German fashion house, appears to be finalizing its spring/summer 2023 collection with a celebrity flash mob.
An inspirational tagline anchors the digital amplification strategy, which includes a series of posts featuring famous faces alongside childhood photos. The "then and now" exercise serves as a visual marker of how far both the brand and its partners have come in light of the brand's new spring/summer 2023 collection.
“The campaign succeeds by reminding viewers that there is, at some point, an equal opportunity for all,”
Hugo Boss chooses motivational messaging as the foundation of its release and prominently places its campaign tagline throughout all copy. "BOSSes aren't born," personalized for authenticity. They're made." appears in some form in captions across the board.
In fact, Hugo Boss' optimistic viewpoint frames the entire campaign.