GetVantage launches its first-ever digital brand film and TV commercial, #GetFunded, to encourage India's budding entrepreneurs to make better fundraising decisions in partnership with Gulshan Grover.
The TVC was created by GetVantage's brand team and co-produced with Chirag Bajaj and Reel Euphoria. The series of ad films under the #GetFunded campaign shows how founders are no longer restricted by traditional funding options, and how GetVantage can help entrepreneurs gain access to non-dilutive funding that is data-driven, founder-friendly, and hassle-free.
Speaking on the launch of the brand film, Karun Arya, chief growth officer said, “India is a country of small businesses, and at GetVantage we are excited to help founders win by providing them easy access to non-dilutive working capital. Gulshan Grover is an icon of Indian cinema and we couldn’t think of a better person to lead the delivery of our message through this commercial. Our #GetFunded ads uses iconic phrases made by some of the hosts of Shark Tank S1 that became hugely popular with digital audiences and highlights the virtues of fundraising via the GetVantage marketplace instead of diluting equity. No doglapan. No bakwas. No drama. Funding simplified. The entire idea is to be bold but in a fun, humorous, and intelligent manner.”
The brand films debuted on GetVantage's social media accounts on January 6th, as well as on Sony LIV OTT during Shark Tank Season 2. The idea was to flip the typical Shark Tank pitch (founder to investor) and have the investor, played by Gulshan Grover, pitch the founder on smarter, non-dilutive funding.
GetVantage has firmly established itself as India's most popular RBF platform. Through its marketplace, the company has assisted over 450+ of the most exciting businesses across 18+ categories in raising over INR 2,500 crore in GMV.