Blue Tribe, the homegrown plant-based meat brand, debuts its new advertising campaign, 'You can't tell the difference, but the planet can,' starring Virat Kohli and Anushka Sharma, the brand's investors and ambassadors. The video campaign, true to its slogan, aims to make people aware that switching to a plant-based meat diet can be a rich culinary experience, while protecting the environment should be everyone's top priority.
Virat Kohli and Anushka Sharma, the Power Couple, have always advocated for healthy and sustainable eating habits and have been working on the mission with Blue Tribe. Vitamin D is the Creative Agency behind the campaign.
Speaking about her motivation behind being a part of the campaign, Anushka Sharma said, “I connect with the vision of Blue Tribe. They are doing so much for the planet, without taking a moral stance. They instead provide options to meat eaters without forcing them to compromise on taste. I hope we can inspire more and more people through this video campaign and motivate them to join us in our mission to save our planet.”
“I truly believe sustainable eating is one of the easiest and most impactful ways to underline our efforts towards saving mother earth. Eating is something that we can have complete control over. On top of this, switching to green food is good for the planet and comes with numerous health benefits, helping you lead a healthier life. I was also a hardcore non-vegetarian a few years ago. But now that we can consume green alternatives without compromising on taste, what could be better than this? This is the reason I love and resonate so much with Blue Tribe’s philosophy and its mission to protect the planet by going green with our diet. And the ad perfectly conveys this message.” Virat Kohli added.