Schweppes, a premium mixer brand in India, has debuted its amusing new campaign, Mix it up with Schweppes. Through this campaign, Schweppes has unveiled its new brand ambassadors, actress Manushi Chhillar and actor Siddhant Chaturvedi, who are both incredibly attractive.
Ecstatic about her association with Schweppes, Manushi Chhillar says, “I am delighted to partner with Schweppes as its brand ambassador. The new campaign #MixItUpWithSchweppes echoes the brand’s youthful and quirky spirit, which enables fun times for consumers across India. I am personally a Schweppes fan, and I love the innovative product offerings.”
Talking about the launch of its latest digital campaign, Ruchira Bhattacharya, Director, Marketing - Emerging Categories, Coca-Cola India and Southwest Asia added, “Schweppes is a leading brand in the premium mixer category and has been loved by Indians for its distinct and perfectly balanced taste The brand embodies the vibrant and enthusiastic spirit of new-age Indian consumers as they continue to experiment with new innovations.”
She further added, “Our new campaign #MixItUpWithSchweppes aims to celebrate moments with friends. In addition, we are very happy to launch 2 new flavours – Mint Mojito and Bitter Lemon with the new campaign. These are the first 2 in a sequence of many to come.”