Posted by The Celebrity Group on Feb, 02 2023

Rachel Riley for Optimize

Optimize signs up Rachel Riley as brand ambassador

Rachel Riley for Optimize - Brand Ambassador - The Celebrity Group To increase market exposure and brand recognition for its fleet optimisation services, Optimize has chosen Rachel Riley as its brand ambassador.   Rachel Riley, who is most known for her work on Countdown, 8 Out of 10 Cats, and other popular television shows, has a degree in applied mathematics and is aware of how important algorithms are to helping businesses become more efficient and carbon neutral.   “Optimize has the technology and software in place to deliver a significant impact for fleet operators, supporting operational efficiency and the journey to a zero-carbon society,” she explained. “I’m looking forward to working with the team and playing my part in improving the efficiency of the fleet sector.”   Following a recent rebrand from The Algorithm People, Optimize is likewise advancing with strong commercial growth and technological advancement.   Additionally, it has created a new, stronger algorithm that is prepared for use and uses machine learning and artificial intelligence to assist fleets become even more efficient.   CEO Colin Ferguson said: “The company has grown rapidly over the past 12 months. We have added exceptional new talent to our team and our client base continues to expand. I’m delighted Rachel Riley is working with us, her deep knowledge of mathematics means she understands our mission and we know she will be instrumental in helping to accelerate our growth plans.”
The new artificial intelligence-based Optimize algorithm, which will go live in April, will be able to handle more difficult transport optimisation jobs and achieve enhanced efficiency more quickly.
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