Posted by The Celebrity Group on Feb, 02 2023

Simone Ashley partners with Johnnie Walker

Diet Paratha and Simone Ashley are collaborating with Johnnie Walker

  Diet Paratha and Simone Ashley are collaborating with Johnnie Walker - Brand Ambassador - The Celebrity Group   In collaboration with Simone Ashley and Diet Paratha, Johnnie Walker has today unveiled a new programme designed to improve the South Asian community in the UK.   The 'Bold Steps' campaign has multiple parts, but it will first off with a competition to promote the mentoring programme 'Family Tree' from Diet Paratha, along with a short film that will have creative direction from Simone Ashley, Anita Chhiba (creator of Diet Paratha), and filmmaker Kajal.   “I am proud to join Anita, Kajal and the Johnnie Walker team to lift up the community that I am part of—and to keep the door open for the people that follow,” says Ashley. "I was drawn to the ‘Bold Steps’ initiative as I know the power of seeing others who look like me at the table and in the room.”
Candidates are initially asked to submit a limited-edition Johnnie Walker Black bottle design that was motivated by their personal artistic expression.   The winning applicant will then see their winning design come to life, as well as get private 1-on-1 coaching from Art Director Manu Pillai and £5,000 to go toward their creative career in 2023.
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