Posted by Paul Grimwood on Sep, 06 2017

Saks Fifth Avenue Launches Campaign with Jennifer Lopez

Saks Fifth Avenue has joined forces with Women's Cancer Research Fund (WCRF) and ambassador Jennifer Lopez for the 2017 Key To The Cure campaign.

Jennifer Lopez for Saks Fifth Avenue Saks Fifth Avenue and Jennifer Lopez have teamed up with Women’s Cancer Research Fund (WCRF) for the 2017 Key To The Cure campaign. Now in its 19th year, Key To The Cure is Saks Fifth Avenue’s annual fundraising and charitable initiative to fight cancer. This year, Women’s Cancer Research Ambassador Jennifer Lopez will act as the face of the brand campaign with Missoni designing the exclusive limited-edition t-shirt. The design will be available for purchase from Oct. 1 through Oct. 31 at all Saks Fifth Avenue locations in the U.S. and Canada as well as on saks.com. One hundred percent of proceeds from the $35 t-shirt will be donated to twelve local cancer charities, including American Cancer Society, Breast Cancer Research Foundation and TGen Foundation, among others. RELATED: Caroline Flack Announced as Ambassador of Zeo Marc Metrick, President of Saks Fifth Avenue, comments, "For almost two decades, Key To The Cure has been one of the most iconic and valuable programs that Saks executes each year. We look forward to raising funds for WCRF, as well as cancer research and treatment organisations around the country, and are confident that we will be successful, especially with the extraordinary support from both Jennifer Lopez and Missoni." Jennifer Lopez will act as the official WCRF Ambassador, appearing in the KTTC advertising campaign as well as in a Saks Fifth Avenue-sponsored national public service announcement. Past ambassadors and designer collaborations have included Halle Berry and Christian Louboutin, Jennifer Aniston and Peter Dundas, Gwyneth Paltrow and Karl Lagerfeld, and Heidi Klum and Michael Kors, among many well-known others. Save