Posted by The Celebrity Group on Jan, 24 2023

Mark Braster for The Recording Academy

Mark Braster collaborates with The Recording Academy

Mark Braster for The Recording Academy - Brand Ambassador - The Celebrity Group   The Recording Academy has collaborated with Brast Studios designer Mark Braster on a limited-edition capsule collection of Grammy-themed pieces.   When The Stars Align is a collection of t-shirts, hoodies, sweatpants, and accessories. The collection was released alongside a lookbook in which the items are modeled by rising artists Bktherula and JELEEL! The collaboration will be available online on Thursday, January 26 at 11 a.m. ET.   "Music and fashion have always gone hand-in-hand, pushing the boundaries of culture and defining style for each new generation," said John Loken, Executive Vice President of Marketing at the Recording Academy. "And because the Grammys have always honored the best in music, we worked with Mark and our partners at CBS to develop a collection that evokes what’s next: where music is going along with the mystery of which stars will align at this year’s telecast. This capsule is the first in a series of artist collabs with our brand in the years ahead."   The proceeds from the collection will benefit the Recording Academy's MusiCares organization, which provides mental health care to industry professionals.   "I am absolutely honored to be collaborating with the Recording Academy for this exciting Grammys collection," added Mark Braster, the founder and CEO of Brast Studios. "Through this experience, I'm hoping to inspire others like me. When the stars align, you can overcome many obstacles."  
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